The New York Lottery wanted to rebrand their new Multiplier Scratch-Off tickets. So, we renamed them the X-Series, and made the "X" both the vocal and visual centerpiece of a new campaign.
With the New York Lottery's Collect N' Win app, losing tickets become a second chance at winning cash and prizes. And to launch our new StubHub partnership, we enlisted a true New Yorker to spread the word.
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2019 Drum Work of the Week
2019 Agency Spy
2019 Creativity
2019 Shoot Online
2019 Forbes Favorite Holiday Commercials
Gasp! The New York Lottery’s Cash Multiplier Series can multiply your winnings, dramatically. We leaned into that spirit by creating our own daytime soap opera.
Directed by the always pitch-perfect Terry Timely
We designed the Lucky Dog Series from the ground up. The tickets and prizes were designed as a treat for doggos and hoomans alike. So naturally, we composed a song that dogs and humans could enjoy together. To get their ears perked, we used all the sounds dogs love most: wind chimes, leash jingles, squeaky toys and more. We interviewed a dog behavioralist to ensure we hit the right notes and frequencies. The song launched on social, audio platforms, and as a hilariously adorable music video.
The New Yorker approved. Turn it up.
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2023 ADC Shortlist – Craft in Motion / Film – Use of Music / Sound
2023 AICP Post Shortlist – Regional
2022 The New Yorker Cartoons “More squeaky toy.”
2022 Creativity - Pick of the Day
2022 Creativity - Top 5 Creative Campaigns You Need to Know
2022 Effie Finalist – Brand Content and Entertainment - Products
2022 Shots
New York Lottery wanted to announce a new Scratch-Off series that could make your day, week, month or year. So we created a campaign to make your next few moments.
Directed by The Perlorian Brothers
We all remember losing our quarters to PAC-MAN. In fact, those arcade machines gobbled up nearly $1 billion of our quarters the year PAC-MAN launched in 1980. So we launched the Lottery's new PAC-MAN scratch-off with a call to action to "Get Your Quarters Back."
Because this was for the New York Lottery we needed to do something distinctly New York. So we updated the original game to feature the streets of the state as the PAC-MAN maze for our online game.
Playing the Multiplier Series of Scratch-Offs gives you a chance to multiply your winnings. So, we highlighted the game's unique functionality by playing off a misguided way one might dream up to multiply things. In this case, a Multiplier Ray Gun. We made it out of a microwave oven, hair dryers and some forks.
Directed with impeccable propping and production design by Conor Byrne.
We created a nine-hole, interactive, office-themed golf course that travels across nine different bespoke websites. We built the sites, the holes, the banners, all of it. The journey started with the first hole, a simple banner placed on sports, business, and news sites. The journey ended with the ninth hole on FedExCup.com, adding some competition as the players' scores hit the leaderboard.
To highlight how AT&T’s mobile internet speed lets World Cup fans stay connected to the action, we let fans test their own speed with this first-of-its-kind award-wining banner-ad.
Thanks to my partner Todd Brown for the perfect demo and David Lubars for the killer VO.
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One Show
Webby
New York Festivals Finalist
Addy
Caples
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Creativity Pick of the Day
To introduce Windows smartphones, BBDO created a playful world with charming characters to showcase the new features.
Using these characters, we developed an Augmented Reality experience for users to virtually unbox and interact with the phones. Scanning the QR code transformed any mobile phone into a new virtual Windows 7 device of their choice.
Launched as an integrated campaign, my role was Creative Director across all digital experiences.
A look back at one of my first spots and my first Clio.
Directed by Chel White and David Daniels.
Launched a new website for Arby’s to support the “It’s Good Mood Food” campaign, complete with tons of roast beef and fun interactive easter eggs.
