Hornitos Tequila, in collaboration with the Latin rights organization LULAC, has initiated a program dedicated to sharing vital information within the Spanish-speaking community during the COVID-19 crisis. Our partnership with LULAC involved the consolidation, translation, and design of an information toolkit covering crucial resources, ranging from health-related guidance to legal assistance.
#AyudaEnEspanol (#HelpInSpanish) was launched across social platforms to create awareness for the program. This hashtag provided a rallying cry, encouraging individuals to contribute their support in Spanish. People proudly displayed their #AyudaEnEspanol signs, sharing their reasons and stories behind wanting to help. The impact was significant, with celebrities like Eva Longoria joining the cause and contributing to the collective effort.
