With Vine, we saw an opportunity to bring clever home improvement tips to life. In a series called Lowe's Fix in Six, we filmed and shared over 60 six-second how-to hacks that were as entertaining as they were useful.
Production of the Vines was quick and simple. We shot everything in-house using an iPhone and stop-motion animation techniques. There was no editing, so if we messed up, we had to start over.
Fix in Six was hailed as a first-of-its-kind campaign. It was recognized by the press and users alike for bringing compelling content to a platform often associated with trivial curiosities.
// AWARDS //
2014 One Show Gold / Interactive / Social Media / Branded Social Campaign
2014 One Show Gold / Interactive / Social Media / Best Use of Social Network
2014 One Show Silver / Advertising / Digital Direct / Social Media Viral
2014 One Show Merit / Interactive / Brand Transformation
2014 One Show Merit / Interactive / Online Films & Video / Branded Microvideo
2014 Clio Award / Silver / Digital/Social / Campaign
2014 ANDY Awards / Gold / Social / Retail
2014 ADC Cube / Gold / Interactive / Online Content / Web Series
2014 ADC Cube / Silver / Interactive / Social / Communities
2014 Kinsale Shark Awards / Gold / Digital / Campaign
2014 New York Festivals / Second Prize Award / Branded Entertainment
2014 New York Festivals / Second Prize Award / Digital
2014 New York Festivals / Finalist Award / Film
2014 New York Festivals / Finalist Award / Digital Website/Microsite
2014 D&AD / In Book / Online Branded Films
2014 D&AD / In Book / Use of Social Media
2014 AICP Next Award / Social Campaign
2014 AICP Next Award / Website/Microsite
2014 Best of Show / National ADDY
2014 Webby Nominee / Social Media Campaign
2014 Webby Nominee / Best use of Video
2014 Advertising Age Viral Video Awards / Best Micro-Video Campaign
2014 O'Toole Awards for Creative Excellence / O'TooleBox
2014 SXSW Interactive Awards Finalist / Social
2013 Caples Awards / Silver / Content Marketing
2013 London International Awards / Silver / Best Use of Social Media
2013 London International Awards / Bronze / Branded Content
2013 Mashable Mashies Award / Best in Show
2013 Mashable Mashies Award / Best Use of Vine
2013 Cannes Cyber Lion / Bronze / Best Video / Lowe's "Stripped Screw" Vine wins a Bronze Cyber Lion. Win marks first ever for the brand at Cannes. /
// PRESS //
BBDO Agency of the Year Interview - Andrew Robertson talks Vine - Lowe's Fix in Six
AdAge Best Ads of 21st Century Nominee - 2013 Lowe's Fix in Six
Fast Company: The world's top 10 most innovative companies in advertising - BBDO NY
Creativity 2013 Agency of the Year: BBDO New York
Creativity - Best Of 2013: Interactive & Integrated
Creativity - 2013's Most Inspiring Moments In Brand Creativity
Fast Company Best Ads 2013
Google Creative Sandbox
Ad Age - 2013 Ads We Loved
Twitter Creative Favorites
Creativity Ad of the Day
Mashable
Business Insider
Fast Company
Forbes Article: Lowe's CMO Interview