Flipside is a how-to Instagram video series that turns the mobile video on its head. The top half shows what happens when you neglect your home, the bottom half shows you how to care for it. With the screen format locked on Instagram, users will need to flip their phones to see the opposite side. 

#lowesflipside

// AWARDS //

Cannes Bronze Cyber Lion
Social Innovation Campaign-Community Building

Cannes Cyber Shortlists: 
Social Innovation Campaign - Retail
Social Innovation Campaign: Integrated Multiplatform Campaign
Content Placement

Cannes Mobile Shortlists - 
Targeted Communication

Clios - 
Bronze Social Innovation Campaign

Communication Arts Advertising Annual -
Interactive Advertising

Mashies Awards -
Best Use of Instagram

London International Awards -
Social Innovation Campaign – Digital Use of Social-Silver
Digital Retail, Digital Branded Content (2x Bronze)