We designed the Lucky Dog Series from the ground up. The tickets and prizes were designed as a treat for doggos and hoomans alike. So naturally, we composed a song that dogs and humans could enjoy together. To get their ears perked, we used all the sounds dogs love most: wind chimes, leash jingles, squeaky toys and more. We interviewed a dog behavioralist to ensure we hit the right notes and frequencies. The song launched on social, audio platforms, and as a hilariously adorable music video.

The New Yorker approved. Turn it up.

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2023 ADC Shortlist – Craft in Motion / Film – Use of Music / Sound

2023 AICP Post Shortlist – Regional

2022 The New Yorker Cartoons “More squeaky toy.”

2022 Creativity - Pick of the Day

2022 Creativity - Top 5 Creative Campaigns You Need to Know

2022 Effie Finalist – Brand Content and Entertainment - Products

2022 Shots