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dominick a baccollo

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Picture a Win with AI

We asked New Yorkers to share their wildest lottery winning dreams on social, then used AI to turn those fantasies into images in real-time. This was New York Lottery's first AI-powered campaign, and we made sure to do it ethically by using Shutterstock's responsible AI generator that compensates artists and secures proper licensing.

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Effie // Bronze // Use of AI

Little Black Book

Shutterstock

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