-------{{----@  #Lowes #PlantAtweet

Plant a Tweet was a social garden of tweets created by Lowe's fans. Visitors composed ASCII plant characters, planted them in the garden, and simultaneously posted to Twitter. The community could grow tweets by retweeting, checking in at Lowe's, or pinning on Pinterest. Each action earned points until the tweet bloomed into a flower.

We gamified it with Lowe's gift cards as rewards. The more the tweets were shared, the more value was added to the gift cards. This created urgency and community, with users sharing and growing the garden together. The experience drove both online engagement and in-store visits, resulting in purchases beyond the original reward.