-------{{----@  #Lowes #PlantAtweet

A social experiment that turned individual tweets into a collective virtual garden. Visitors composed a tweet using ASCII characters that was simultaneously posted to Twitter and planted as a digital flower. As people engaged, retweeted, checked in at Lowe's on Foursquare, or pinned on Pinterest, the plant grew. Each action earned points, helping the flower grow faster until it bloomed.

Lowe's offered gift cards as rewards, and the more a tweet was shared, the more valuable the card became. This created a sense of urgency and collaboration, with people helping each other grow the garden together.

The campaign increased both online engagement and in-store visits, with purchases that far exceeded the initial gift card rewards.