The ability to work with data will be the most in-demand job skill by 2030. That's huge for SAS, the world's leading data analytics company. Unfortunately, less than half of kids understand data. But they do understand baseball–a sport that's already deep in data science. We used kids' love of the game to pitch them on the power of data.
The Batting Lab, an AI-powered batting cage that tracks a batter’s stance, swing, ball-flight statistics and more. It collects 50,000 data points per swing and gives real-time feedback–a first ever.
We invited kids to the Batting Lab to improve their swing. Little did they know, we were actually teaching them about data. It was like hiding broccoli in the Mac & Cheese.
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2023 Clio Bronze – Creative Use of Data-Creativity/Storytelling/B2B
2023 Clio Shortlist – Creative Use of Data –Targeting/B2B
2023 Cannes Shortlist – Creative Data – Data Technology
2023 ADC Awards Gold Cube – Architecture/Environmental Design Innovation
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