How do you launch a movie-themed Scratch-Off called Million Dollar Premiere? The same way a studio would launch a Hollywood movie -- with an epic movie trailer. We created a fictional whodunnit movie that turns sinister when a winning Lottery ticket goes missing.

To thicken the plot, we created an unsolved mystery podcast. The 5-episode un-true audio series launched on Spotify and invited New Yorkers to listen in and help solve our totally fake crime. It was super fun long-form, written to be funny, but it never batted an eye away from the genre.

Directed by James Gray