Gasp! The New York Lottery’s Cash Multiplier Series can multiply your winnings, dramatically. We leaned into that spirit by creating our own daytime soap opera.
Directed by the always pitch-perfect Terry Timely
We designed the Lucky Dog Series from the ground up. The tickets and prizes were designed as a treat for doggos and hoomans alike. So naturally, we composed a song that dogs and humans could enjoy together. To get their ears perked, we used all the sounds dogs love most: wind chimes, leash jingles, squeaky toys and more. We interviewed a dog behavioralist to ensure we hit the right notes and frequencies. The song launched on social, audio platforms, and as a hilariously adorable music video.
The New Yorker approved. Turn it up.
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2023 ADC Shortlist – Craft in Motion / Film – Use of Music / Sound
2023 AICP Post Shortlist – Regional
2022 The New Yorker Cartoons “More squeaky toy.”
2022 Creativity - Pick of the Day
2022 Creativity - Top 5 Creative Campaigns You Need to Know
2022 Effie Finalist – Brand Content and Entertainment - Products
2022 Shots
The rare piece of work that writes itself. The brief was to launch a Scratch-Off game called, "Bacon." Whelp, the smell of bacon gets us all out of bed in the morning, so we encouraged people to "Wake up and smell the win."
Brought to life by Director Conor Byrne and Mssng Peces.
The New York Lottery wanted to rebrand their new Multiplier Scratch-Off tickets. So, we renamed them the X-Series, and made the "X" both the vocal and visual centerpiece of a new campaign.
We all remember losing our quarters to PAC-MAN. In fact, those arcade machines gobbled up nearly $1 billion of our quarters the year PAC-MAN launched in 1980. So we launched the Lottery's new PAC-MAN scratch-off with a call to action to "Get Your Quarters Back."
Because this was for the New York Lottery we needed to do something distinctly New York. So we updated the original game to feature the streets of the state as the PAC-MAN maze for our online game.
To highlight how AT&T’s mobile internet speed lets World Cup fans stay connected to the action, we let fans test their own speed with this first-of-its-kind award-wining banner-ad.
Thanks to my partner Todd Brown for the perfect demo and David Lubars for the killer VO.
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One Show
Webby
New York Festivals Finalist
Addy
Caples
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Creativity Pick of the Day
As part of the redesign of the New York Lottery’s Top Dog and Fat Cat scratch-off tickets, we tapped into pet owners' love for their furry friends. We invited them to share photos of their dogs and cats on our Instagram posts for a chance to have their pets transformed into classically painted masterpieces. These elegantly framed portraits were showcased in a gallery setting then presented to the pet owners as a personal keepsake.
Art direction, photo composition and creative leadership for the launch of the new Microsoft Surface family and partner lineup.
Design Directors: George Katz and David Mashburn
Photographer: Sam Hofman
"The Ages of G” is an immersive installation that narrates the story of internet connectivity and innovation from Qualcomm. Using light, motion, and abstract animation, it helps people understand the origins of G, the breakthroughs from 2G to 3G, the leap to 4G, and finally, the exciting new era of 5G technology. The experience highlights Qualcomm's essential role in shaping our interconnected world.
A nine hole interactive office-themed golf course that spans nine custom designed web pages to promote the FedExCup golf season.
