Everyone who plays the lottery dreams of what they'd do if they won – but sometimes it’s hard to picture these dreams becoming a reality. So, we asked New Yorkers to picture what they'd do if they won and comment on social media with their most out-of-this-world fantasies. Then we brought those fantasies to life in a powerful and interesting way using an AI Image Generator.
The combined AI and real-time response campaign was the first of its kind for New York Lottery. And by using Shutterstock’s brand-safe AI Image Generator, we were able to secure image rights and offer compensation to artists whose work contributed to the development of the model.
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